Local SEO for small Businesses (be found in your town)

Search Engine Optimisation helps you get found on Google.  Local SEO helps you be found within your service area.

Local SEO is not just about being found for the right keywords; but also for the locations; that you serve. Local SEO helps ensure that your website is seen in search results by people in the geographical area that you service.

Depending on the service you provide, you may have less competition in your area than if you were covering the whole of the UK. It is generally easier to compete with other businesses in your area, compared with UK wide.

 There are many SEO companies out there that offer SEO services. This service can run into hundreds of pounds per month. The cost should reflect the time it takes; for example, “Hypnotherapist in Cumbria” is easier to rank for than say “Hypnotherapist”.

A large part of SEO is also the most time-consuming; Link Building. Google loves sites to have links to them from other sites. Think of a link to your site as a vote for it, not all votes are equal, but it’s good practice to have an equal balance of different types of votes/ links. Link building is about finding other websites that will link to your website.

SEO should be an ongoing activity with your site, constantly getting more links, changing keywords if needed and adding new content to your website.

To allow me to focus on Web design, I no longer offer SEO packages, however, if you would like me to look over your site and make recommendations of ways to improve your SEO or check out my DIY SEO Platform.