Web Design & Local SEO for Small Businesses

Domain Names

Domain Service Notice – SCAM

Search engine registration e-mail scam

This mornings scam offering in my inbox was a new one to me. A notifcation of “Domain name search engine registration” expiration.
As you might imagine I have quite a few domain names under my control, so to find this email got me a bit confused.

Basically it starts out making out the domain name is up for renewal (it wasn’t), but then you read on and it says

“Failure to complete your Domain name search engine registration by the expiration date may result in cancellation of this offer making it difficult for your customers to locate you on the web. ”

So they’re claiming that if you don’t pay your ranking and ability to be found in search engine will be effected. DO NOT believe them.

So some pointers that should let you know you it’s a scam .

It’s sent from a hotmail email account – ok so not all hotmail email is dodgy but it’s temporary, easy to get hold of and not something I would expect a reputable company to use. This is something to consider when setting up your new business/ site most domains come with emails addresses use them, it will at least give your potential clients a little more confidence that you are who you say you are.

The facts were wrong. The domain expiry date was wrong, although adding tomorrow’s date does encourage the reader to make hasty / rash decisions.

There are no actual company details given only a fax number!!!!!! Alarm bells.

There is no company that charges for you to be registered for search engines, or at least non that can remove their services and you suddenly not be found. After all you can submit your new site to Google and bing for free.

When searching through Google, you can see that this scam has been going for years (they’ve not even updated the template for the email ha-ha.) it also looks like they take it in turns to focus on specific domain endings, so for now it looks like .com is under fire. So spread the word and don’t let anyone else parted with their cash.

 

Attention: Important Notice

DOMAIN SERVICE NOTICE

Complete and return by fax to:
1-212-913-9858

ATT: ADMINISTRATIVE CONTACT– – – – – – – – WWW.DOMAIN.COM Please ensure that your contact information is correct or make the necessary changes above  

Domain Name: DOMAIN.COMSearch Engine Submission

 

Requested Reply FEBRUARY 5,2013

 

 

 

PART I: REVIEW SOLICITATION

Attn: – As a courtesy to domain name holders, we are sending you this notification for your business Domain name search engine registration. This letter is to inform you that it’s time to send in your registration and save.
Failure to complete your Domain name search engine registration by the expiration date may result in cancellation of this offer making it difficult for your customers to locate you on the web.
Privatization allows the consumer a choice when registering. Search engine subscription includes domain name search engine submission. You are under no obligation to pay the amounts stated below unless you accept this offer. Do not discard, this notice is not an invoice it is a courtesy reminder to register your domain name search engine listing so your customers can locate you on the web.
This Notice for: WWW.DOMAIN.COM will expire on February 5,2013 Act today!

——————————————————————————————–

DETAIL OF SERVICE: ANNUAL WEBSITE SEARCH ENGINE SUBMISSION FOR DOMAIN NAME WWW.DOMAIN.COM

Detail of Service: SEARCH SUBMISSIONS
Reply by Date: 02/05/2013
For Domain Name: DOMAIN.COM
Select Term Your Existing Domain Period Covered Price
DOMAIN.COM
[ ] 1 year 02/05/2013 – 02/05/2014 $75.00
[ ] 2 year 02/05/2013 – 02/05/2015 $119.00
[ ] 5 year 02/05/2013 – 02/05/2018 $199.00
[ ] 10 year -Most Recommended- 02/05/2013 – 02/05/2023 $295.00
[ ] Lifetime (NEW!) Limited time offer – Best value! Lifetime $499.00
Full Name: Email:
Email 2: ____________________
Phone: _____________________
Want to receive this notification for other domains you own? simply list them below: _____________________ _____________________
_____________________ _____________________
Today’s Date: _____________________ Signature: _____________________

Payment Select the term and complete the form above, then return by fax: 1-212-913-9858 (do not include your credit card details on this form, just fill the information above and fax it to us, once we receive your fax we will send you instructions on how to make a payment by credit card, also make sure you provide us with your contact phone number above)

How to End Your Domain Name And does It Matter?

So you’ve picked your company name, decided on your domain name, and gone to buy your domain name, through a company like 123-reg or godaddy. Then you realise you’ve got lots of options to choose from. All domain names end with a (dot)and a series of letter i.e. .com, .co.uk or .biz.

Domain name endings.
In 1985 the domain name system was started with just 7 original endings, .com, .edu, .gov, .mil, .net. org and .arpa. Now there are many more with new ones regualrly being added to cope with rapidly expanding Internet.
But what do the different letter combinations mean.

.com Commercial is by the the most common option although is traditionally for American based businesses.

.co.uk this is the UK’s own commercial

.edu for education sites

.gov for governmental sites

.mil military.

.net networks

.org organisations

.me personal sites

.tv was originally the extension for Tuvalu but now can be used for entertainment and fansite.

.co the Columbian code is .co but now .co can be used by anyone,

.info information websites

.biz an alternative ending for businesses.

Each country also has it’s own letters which can be offered by providers, added to a number of the above, i.e. .co.uk, org.uk or uk.net

So which one should you choose?

From an SEO point of view it really makes no difference. It’s your on page optimisation and back links that really make or break a site.

However that said in the UK, there is an expectation that UK based companies will use .co.uk domain name.

Do you need to buy all the domain variations?

Well buying them all will stop anyone else using that name, but will also set you back a lot of money. Personally I would advise if you’re UK based and serve the UK stick with a .co.uk if you’re a global company, you might want to go for .com However if someone the other end of the country to you has the .co.uk version of your preferred domain but the .biz or .net or even .me version is still available there is nothing to stop you choosing that.

So if you have your own domain, what extension / ending did you go with, and what made you choose that?

To see how Pippasweb could help your business, check us out.

3 ways to pick your domain name.

How to pick your domain name
You’ve made that decision that your company wants a web site. So your next task is what to call it. It needs a domain name or url.
1) Use your company name. The simplest idea is to buy a domain name using your company name. This is great if you’re an existing established company. After all how will people know to look for your company, if they don’t already know it’s name? Of course that’s where SEO would come in, you’d arrange your site so it could be found using the keywords

 

2)What do you do? Describe a service that your site offers, using a keyword you would expect people to use to find you in Google for example. Window cleaning and select a domain name using the term somewhere within. This will give a bit of extra juice for search engine ranking for that term.
3)Place names, if you serve a specific area, a town, city, county, then it may be in your interest to chose a domain name with it in the name.
Of course, you’re not just limited to one domain name either. If you are entering into a field with a lot of competition you may want to approach it from several different ways.
You could buy as many domains as you need on for services, one for name, one for location and then use a domain re-direction point them to your site. However think about this before you do it, the more you buy the more links you’ll need to build for each name. Also do you want to be in competition with yourself? If you do buy extra domain names, then you will need to create 301 redirection to direct them to you site so that only one version of your site is visible to search engines, or you’ll end up with duplicate content which is another SEO NO-No.
So if this has given you some inspiration then check your short list of suggestions on www.123-reg.co.uk/domain-names and make sure that no-one else has your combination.
In the next post I want to look at the domain name endings and does it make a difference.
So how did you select your domain name? Leave me a comment and share.
To see how Pippasweb could help your business, check us out.
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