This mornings scam offering in my inbox was a new one to me. A notifcation of “Domain name search engine registration” expiration.
As you might imagine I have quite a few domain names under my control, so to find this email got me a bit confused.
Basically it starts out making out the domain name is up for renewal (it wasn’t), but then you read on and it says
“Failure to complete your Domain name search engine registration by the expiration date may result in cancellation of this offer making it difficult for your customers to locate you on the web. ”
So they’re claiming that if you don’t pay your ranking and ability to be found in search engine will be effected. DO NOT believe them.
So some pointers that should let you know you it’s a scam .
It’s sent from a hotmail email account – ok so not all hotmail email is dodgy but it’s temporary, easy to get hold of and not something I would expect a reputable company to use. This is something to consider when setting up your new business/ site most domains come with emails addresses use them, it will at least give your potential clients a little more confidence that you are who you say you are.
The facts were wrong. The domain expiry date was wrong, although adding tomorrow’s date does encourage the reader to make hasty / rash decisions.
There are no actual company details given only a fax number!!!!!! Alarm bells.
There is no company that charges for you to be registered for search engines, or at least non that can remove their services and you suddenly not be found. After all you can submit your new site to Google and bing for free.
When searching through Google, you can see that this scam has been going for years (they’ve not even updated the template for the email ha-ha.) it also looks like they take it in turns to focus on specific domain endings, so for now it looks like .com is under fire. So spread the word and don’t let anyone else parted with their cash.
|ATT: – ADMINISTRATIVE CONTACT– – – – – – – – – WWW.DOMAIN.COM Please ensure that your contact information is correct or make the necessary changes above||
Domain Name: DOMAIN.COMSearch Engine Submission
Attn: – As a courtesy to domain name holders, we are sending you this notification for your business Domain name search engine registration. This letter is to inform you that it’s time to send in your registration and save.
So you’ve picked your company name, decided on your domain name, and gone to buy your domain name, through a company like 123-reg or godaddy. Then you realise you’ve got lots of options to choose from. All domain names end with a (dot)and a series of letter i.e. .com, .co.uk or .biz.
|Domain name endings.|
.com Commercial is by the the most common option although is traditionally for American based businesses.
.co.uk this is the UK’s own commercial
.edu for education sites
.me personal sites
.tv was originally the extension for Tuvalu but now can be used for entertainment and fansite.
.co the Columbian code is .co but now .co can be used by anyone,
.info information websites
.biz an alternative ending for businesses.
Each country also has it’s own letters which can be offered by providers, added to a number of the above, i.e. .co.uk, org.uk or uk.net
So which one should you choose?
From an SEO point of view it really makes no difference. It’s your on page optimisation and back links that really make or break a site.
However that said in the UK, there is an expectation that UK based companies will use .co.uk domain name.
Do you need to buy all the domain variations?
Well buying them all will stop anyone else using that name, but will also set you back a lot of money. Personally I would advise if you’re UK based and serve the UK stick with a .co.uk if you’re a global company, you might want to go for .com However if someone the other end of the country to you has the .co.uk version of your preferred domain but the .biz or .net or even .me version is still available there is nothing to stop you choosing that.
So if you have your own domain, what extension / ending did you go with, and what made you choose that?
To see how Pippasweb could help your business, check us out.
You could buy as many domains as you need on for services, one for name, one for location and then use a domain re-direction point them to your site. However think about this before you do it, the more you buy the more links you’ll need to build for each name. Also do you want to be in competition with yourself? If you do buy extra domain names, then you will need to create 301 redirection to direct them to you site so that only one version of your site is visible to search engines, or you’ll end up with duplicate content which is another SEO NO-No.