Web Design & Local SEO for Small Businesses

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6 Top Tips How To Network On Facebook

Networking on Facebook


Since Facebook changed the way it worked and allowed users to create posts from their own fan pages on other users pages it has opened up a whole new world where you can take your fan-page out to other people rather than just waiting for them to stumble across you.

This has led to a large increase in networking pages of different sizes being created.  “Send in the troops“, “Rainbow small business network” and “a little birdy told me“, link dog”  to name but a few.  All with their own sets of rules.  When you come across a new site that’s allowing you space to showcase your site,  I suggest you look for posts that tell you how the page admins want you to post.  In business or personal mode, photos, tags etc.  If you break their rules your post may be deleted anyway, or you’ll get a virtual and public scolding, so check out the rules first.

1) Identify sites where your target audience is likely to be waiting.  Check out pages of people who sell similar products and see where their new likers come from.  (Lots of new likers offer this info very useful)

2) Identify the site rules, these may be found in several places.  Possibly in the info page of the site, or the documents section or possibly in the posts that the site admin post (to see this on the top of the page wall you have two options the name of the site on the left will allow you to filter the comments so only the page admins comments are visible, the right hand option allows you return to the most popular or most recent posts.

3) Don’t just say hi from ….. post something interesting and eye catching.  Post a photo of your products or something connected to the service you provide.  People will be drawn by the photo.   If you can’t post photos (back to those rules again) then post something different that will stand out, a joke, products or service description.  Imagine at this point you’re selling in the market competing with all the other traders, show them your business and give people a reason to “like” you over others.

Ok so you’ve set the trap and someone’s taken the bait and “liked” your page now what?

4) Show some personality; if it’s your business then you “the person” will be a big part of the process.  People will come for the products but you want them to want to read the future posts too and not unlike you.  Who would you rather buy from someone who you’ve chatted to online, or someone who just posts visit my website ………. to buy XYZ.

5) Encourage people to interact with you.
Ask questions for them to answer, welcome new people to your page, and answers any questions that they have.  Most of all don’t spam people, post if you have something to say, if you have something to add, but a lot of people will get fed up if you are constantly posting to the news feed.

6) Don’t become obsessed with the numbers.
Yes it’s nice to see the number on the left hand-side increase with people liking in personal mode but would you rather 1 person who liked in business mode but chats, asks question, and promotes your site  or 100 people who “liked” purely for the like back?  and then likely hid you from their news feed anyway.  The numbers on your insight pages give a more accurate view of the number of people who “like” the site as they also include the business pages.

Do you have a fanpage?  How to do you attract new “likers”?  Do you go out a network on other sites?  Or wait for them to come to you?  Why not drop me a comment and let me know your opinion.  Or if you’re not already a fan come and visit the Pippas web fan-page

Have You Got The X-Factor

Have you got the xfactor

Have you been following stories about Cheryl Cole being sacked from the US X factor. Well to be honest I don’t know all the ins and outs but having read some of the articles on themirror.co.uk and there are several reasons being bandied around as to why she was sacked,

1) The Americans couldn’t understand her accent – (how ridiculous, the range of accents in America, and they can’t cope with her Geordie accent)

2) She wasn’t pushing herself forward enough, letting the other judges dominate the discussion.

Whatever happens I’m sure Cheryl will bounce back, and go on to many more exciting new projects.

So why am I writing about this? How does it relate to you?, your business? and more importantly your website?.

Firstly the WHY?

I’m trying to be topical. Relating things you do to recent events can help to drive traffic to your blog / site / business. You can be inspired from pretty much anywhere but some good sources check out Twitter trends see what people are searching for the most on there, news sites, as well as other blog posts might spark an idea.

So how does this relate?

Does your business / site / blog have the X-factor do you stand out from the crowd? Do you make a noise or let everyone else talk over you.

Don’t let your accent or the way you write, put people off. Although we’re working online, we still have an accent, not an audible one, but our writing style.

When you write you might want to avoid using local words like Scran=food, dual-track = dual carriageway. Keep your writing clear and simple, look at your target audience and write for them. If your target is officer worker in the city, talking about the sheep being dipped on the farms will mean very little to them . However if you are writing for a local community, then use some local language, will give your writing some character, just be aware that not everyone may understand or appreciate it.

Don’t sit back in the shadows, voice your opinion.

You are (or should be) an expert in your field, you have your OWN personal experience on which to draw. When you network either in person or online, or write for a site or blog, don’t be afraid to say your piece. You opinion is just as valuable as anyone else’s. Join forums in your niche area and offer help with issues or your opinion. Join in discussions, listen to others ideas you might just learn something but they can also learn form you. You’ll get a lot more out of these activities if you participate than if you’re a lurker.

By participating on forums blogs etc. you can get links to your site or blog, always useful to the search engines, but by drawing attention to yourself people will be interested in finding out more (so make sure your profile and signatures includes web addresses where possible).


So it’s decision time, do you have the X-factor, or should you be sacked? Are you after the limelight or happy to let others take the glory while you lurk.

Go tell someone new about your business. But don’t forget to leave a comment on here and tell us how it went.

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