Web Design & Local SEO for Small Businesses


6 Top Tips How To Network On Facebook

Networking on Facebook


Since Facebook changed the way it worked and allowed users to create posts from their own fan pages on other users pages it has opened up a whole new world where you can take your fan-page out to other people rather than just waiting for them to stumble across you.

This has led to a large increase in networking pages of different sizes being created.  “Send in the troops“, “Rainbow small business network” and “a little birdy told me“, link dog”  to name but a few.  All with their own sets of rules.  When you come across a new site that’s allowing you space to showcase your site,  I suggest you look for posts that tell you how the page admins want you to post.  In business or personal mode, photos, tags etc.  If you break their rules your post may be deleted anyway, or you’ll get a virtual and public scolding, so check out the rules first.

1) Identify sites where your target audience is likely to be waiting.  Check out pages of people who sell similar products and see where their new likers come from.  (Lots of new likers offer this info very useful)

2) Identify the site rules, these may be found in several places.  Possibly in the info page of the site, or the documents section or possibly in the posts that the site admin post (to see this on the top of the page wall you have two options the name of the site on the left will allow you to filter the comments so only the page admins comments are visible, the right hand option allows you return to the most popular or most recent posts.

3) Don’t just say hi from ….. post something interesting and eye catching.  Post a photo of your products or something connected to the service you provide.  People will be drawn by the photo.   If you can’t post photos (back to those rules again) then post something different that will stand out, a joke, products or service description.  Imagine at this point you’re selling in the market competing with all the other traders, show them your business and give people a reason to “like” you over others.

Ok so you’ve set the trap and someone’s taken the bait and “liked” your page now what?

4) Show some personality; if it’s your business then you “the person” will be a big part of the process.  People will come for the products but you want them to want to read the future posts too and not unlike you.  Who would you rather buy from someone who you’ve chatted to online, or someone who just posts visit my website ………. to buy XYZ.

5) Encourage people to interact with you.
Ask questions for them to answer, welcome new people to your page, and answers any questions that they have.  Most of all don’t spam people, post if you have something to say, if you have something to add, but a lot of people will get fed up if you are constantly posting to the news feed.

6) Don’t become obsessed with the numbers.
Yes it’s nice to see the number on the left hand-side increase with people liking in personal mode but would you rather 1 person who liked in business mode but chats, asks question, and promotes your site  or 100 people who “liked” purely for the like back?  and then likely hid you from their news feed anyway.  The numbers on your insight pages give a more accurate view of the number of people who “like” the site as they also include the business pages.

Do you have a fanpage?  How to do you attract new “likers”?  Do you go out a network on other sites?  Or wait for them to come to you?  Why not drop me a comment and let me know your opinion.  Or if you’re not already a fan come and visit the Pippas web fan-page

Have You Got The X-Factor

Have you got the xfactor

Have you been following stories about Cheryl Cole being sacked from the US X factor. Well to be honest I don’t know all the ins and outs but having read some of the articles on themirror.co.uk and there are several reasons being bandied around as to why she was sacked,

1) The Americans couldn’t understand her accent – (how ridiculous, the range of accents in America, and they can’t cope with her Geordie accent)

2) She wasn’t pushing herself forward enough, letting the other judges dominate the discussion.

Whatever happens I’m sure Cheryl will bounce back, and go on to many more exciting new projects.

So why am I writing about this? How does it relate to you?, your business? and more importantly your website?.

Firstly the WHY?

I’m trying to be topical. Relating things you do to recent events can help to drive traffic to your blog / site / business. You can be inspired from pretty much anywhere but some good sources check out Twitter trends see what people are searching for the most on there, news sites, as well as other blog posts might spark an idea.

So how does this relate?

Does your business / site / blog have the X-factor do you stand out from the crowd? Do you make a noise or let everyone else talk over you.

Don’t let your accent or the way you write, put people off. Although we’re working online, we still have an accent, not an audible one, but our writing style.

When you write you might want to avoid using local words like Scran=food, dual-track = dual carriageway. Keep your writing clear and simple, look at your target audience and write for them. If your target is officer worker in the city, talking about the sheep being dipped on the farms will mean very little to them . However if you are writing for a local community, then use some local language, will give your writing some character, just be aware that not everyone may understand or appreciate it.

Don’t sit back in the shadows, voice your opinion.

You are (or should be) an expert in your field, you have your OWN personal experience on which to draw. When you network either in person or online, or write for a site or blog, don’t be afraid to say your piece. You opinion is just as valuable as anyone else’s. Join forums in your niche area and offer help with issues or your opinion. Join in discussions, listen to others ideas you might just learn something but they can also learn form you. You’ll get a lot more out of these activities if you participate than if you’re a lurker.

By participating on forums blogs etc. you can get links to your site or blog, always useful to the search engines, but by drawing attention to yourself people will be interested in finding out more (so make sure your profile and signatures includes web addresses where possible).


So it’s decision time, do you have the X-factor, or should you be sacked? Are you after the limelight or happy to let others take the glory while you lurk.

Go tell someone new about your business. But don’t forget to leave a comment on here and tell us how it went.

Pippas Web design websites for start up companies and small business, check us out.


Who Are You Writing For?

As an avid fan if “The Apprentice” and watching the marketing tasks, where they have to work out their target audience. Is the product for the yummy mummy, or the business woman. But this still isn’t personal enough. The top marketing and advertising companies will create a full persona to describe who the are aiming their product and their campaign at.

Who are you writting for?
Who you writing for?


For example a new range of babies bibs could be aimed at Phillipa Jaynes, she is a 24yr old, new Mum, living in London, she does yoga and baby yoga with baby Matt. They’d work out her daily routine, what she does, where she shops. Why ? So they know how to interact with her, how to get their products in front of her, but mostly so that the information about the product is promoted as a product that she will like.

What’s this got to do with me and my site?

Have you noticed how if you write a letter your writing style differs if you’re writing to someone you know, rather than some nameless, faceless person.

Whenever you write something, stop and think who are you writing it for. If it’s content for a site then, who do you want to be reading this, are you writing for the ‘head CEO of some company’ or are you writing for a ‘busy new Mum’.

When I write this blog, I write for my Mum. (ahhhh how sweet, I hear you sigh), well yes and no. So why my Mum? Simple she doesn’t know or understand jargon. If I don’t explain myself clearly she’ll only be on the phone or email saying I don’t understand this, so for the easier life, I focus on straight talking for everyone to understand.

By understanding who you are writing for you can:

  • Write using the appropriate level of terminology. For example, for beginners, if you use jargon you need to explain what it means. However if you’re writing about the design of a new car, or piece of machinery, you are likely to want to use jargon to demonstrate your knowledge.
  • Understand where to look for links : if your target person for the blog post or site is a yummy Mummy, into yoga, and babies, then this is where you need to start looking for links. Parenting sites, yoga sites, baby blogs, etc. These links will help direct your targeted traffic to you site or blog.




So who do you have in mind when you start writing? Why not share your thoughts on it.

From Spiderman to Spamming in One Blog

Back in 2002 in the first Spiderman film there was this quote

“With great power comes great responsibility”

I’m learning it can be like this with blogs.  You spend time and great efforts trying to get people to notice them, wanting people to read what you’ve written, make comments, you decide if you want to make your site dofollow to reward your commenter’s and what happens you get spammed.

Recently one particular post has been targeted, on here and I don’t see why.  What’s the point ?

OK yes the obvious answer is you’re trying to get a link to your site.  But as Google pays more respect to links that are from sites on a related topic, this link won’t really help.
Spam filter will stop obvious spam messages before it goes live.  A lot of bloggers moderate their blog (including me)  I do like having comments and if you are adding a link to your site I will more than likely check it out.  So if I find the site is inappropriate or offensive it goes straight to be deleted.

So how do you know you’re being spammed?

“Anonymous” – Who is leaving the message?  –  OK not everyone who leaves an anonymous message will be a spammer but most will want to sign their work, so anyone who doesn’t I am automatically wary of and check their messages.

“Links within the comment field” – most people are content to have a a link with or alongside their name. and sometimes demonstrate the point they’re making in the comment it might be worth adding a link within the comment, but I’ve had several messages where the whole message is just keywords and links, no message, no thought (Straight to spam box).

“Messages in foreign languages” – again not all posters who do this are trying to spam but, seeing a message you can’t read, to me sets of warning bells.  I translate message using online translators, to check for in appropriate or offensive language (I don’t use it and I don’t think it’s necessary).

A link on a blogs comment, to me is a reward or a thank you for leaving a comment, so stop trying to cheat the system, if you anybody or anybody working on your behalf uses these spamming tactics, consider the harm it could end up doing to your site.  Or at least the wasted efforts of tracking down the blog and then having your spam comment go straight into the spam box and deleted.  Play the game and play fair, or I might just set Spiderman onto you.


Pippas Web design websites for start up companies and small business, check us out.


Don’t Sell Yourself Short – You ARE Clever.

Last night, I was making some changes to the Cricket Club website ready for the new season, when my husband turned and said what to him was a heartfelt comment,


“You are clever, aren’t you”

I took it almost as a throw away comment because to me, I don’t feel clever, I think what I do, everyone could do, so what make me special.

• I’ve taught myself HTML and CSS,
• I’m learning, developing and using SEO skills,
• I run my own business.

Yet I still don’t think of myself as clever????? Time for a change of mind set I think.

Then I got thinking about it and I realised that I and probably many others are just selling ourselves short. Our interests and skills are OURS, we learned them, we put the effort in, something’s are easier than others to learn or do. However something’s are harder for other people but they still do it.

As part of learning, developing and your SEO campaign you’ll be busy reading blogs, articles and websites from people in your area of expertise. This can have a two-fold effect

It can help you learn new things, give you new ideas,


it can make you think all these people know so much more than me.

Don’t let yourself worry about or get upset about the second one. Remember that chances are the person behind the blog your reading has been working in this area a lot longer than you. But behind the blog, the article is a real person, just like you.

For your own blog, it’s your personality as well as your knowledge that people are interested in, try to put something of you into everything you do, it’ll give you more personal satisfaction, and make it more interesting for you readers.

Value Your own judgement, Your knowledge. Use others as a source of knowledge, a source of authority for your link building, but Not Gods, they’re real people using their knowledge and experience to their advantage so go forth and do the same.

I’ve told you why I’m clever, so now it’s over to you.  Please leave a comment below to tell me and everyone else,  what you do that is clever too.

To see how Pippasweb could help your start up or small business, check us out.

New Year Resolutions 2011

I have been promising to do more work on this blog and now seems as good a time to get going on it.
My New Year Resolution is to post at least two posts a week, on Monday and Friday.

My plan is to try start at the beginning and give info for small businesses, the first post has already been posted today about 5 things to consider when naming your business.

The posts will include:

  • tips for small businesses and how to set one up.
  • Web design information and tips
  • SEO things you can do to help your own site.

This blog is here to empower you, so whether you use it to develop your own website, or just to give yourself an understanding before employing someone, (after all you have your own business to run too).

I will also post onto the blog in between if I can with, but I have to be realistic with my time.  My kids come first, clients sites second and then my own site and blog.

So don’t miss out, subscribe to the blog using the options on the right and receive the posts directly to your inbox, or blog reader.

What are your business New Year Resolutions?  Why not share them here.

To see how Pippasweb could help your business, check us out.

Link building using forums and blogs

So you’ve got the site, you’ve picked your keywords, now what do you do?

Link building is an important part of SEO, Google and the other search engines see each link to your site as a vote for your site. However not all votes are equal.
The figures aren’t exact but to give you the idea, if you think of it in these terms,

    • you submit your site to one of the many free directories 1 vote
    • Adding a signature to your profile and using it to reply in forums 1 vote
    • making a comment on someone’s blog 1 vote

Adding comments to a blog or forum in your niche for example if you sell children’s clothes then a clothing or parenting forum would give you a higher value link, than one on web design. 2votes

Getting links from sites with higher PR (Page rank; a value given to each webpage within a site by Google, which is largely based upon the number and quality of backlinks a webpage has.) also give more votes. 2/3votes+

Where to put the link.
The linked itself can be entered in your text, for example if the forum post says “help everyone I’m looking for someone who does accounts in Worcester” then here’s a good chance to plug your business, if you’re an accountant in or near Worcester, if you’re a hypnotherapist in Hampshire not the best time to mention it. However a lot of forums allow you the chance of adding a signature that gets posted at the bottom of each reply you make. So make the most of this adding your website, to your signature, then you can focus on the job of finding interesting things to say that will make curious people click on your link, to find out more about this person.

With blogs it is pretty similar, most blogs encourage comments at the end of page. Depending on how the blog is created will determine the appearance of the comment box. On mine under you’ll find a bigger box to add the comment under which is some drop down options on how to sign, you can use your Google id or the easiest way is to chose name/URL option.

which opens another box in the name, you can add whatever name you want, and then add your web address in the URL line.

Be aware some blogs allow your web address to show as soon as the comment is published (like mine), others you may have to contribute a few times before it shows, this is to deter spamming programs adding rubbish to the blog while still adding URLs.
The comments to this blog are monitored, this means that, although I would love it for you to leave me a comment, it won’t appear straight away, I have to go in an approve each comment, these allows me the control to stop any spam before it is listed.

The most time consuming part will be setting up your profile and signature, then just as you have a spare few mins log in, check for new messages you can reply to, new blog articles you read and comment on, each comment / reply is a vote for your site.
You can pay people to do Link Building for you on a much bigger scale, but why not give it a go yourself, as they say,

“every little helps”

So why not leave me a comment about what you think about this post, or the blog in general and help your business at the same time?

What is a blog?

A blog is the the common term for a web-log or an online journal, documenting events, thoughts, theories or news. Blogs are usually written by one person about one thing, although this is not always the case. There are so many different blogs each with their own layouts, style of writing and features. Although most will have some key features in common.

Archive; The front page of the blog will hold the latest few entries and older ones are listed in the archives. Usually in date order.
Comments box; after an entry on a blog, there is usually a comments box. It allows the people who read your blog to comment on what you have just written, so that the blog can become interactive and not just a one way preach.
Some way for people to be updated when new blogs are posted: RSS stands for Really Simple Syndication or Rich Site Summary. In essence they are files that tell specific website software that a website or blog has updated it’s content, without the need to visit the site. This file can be picked up by various software, Google.com offers users Google reader or even the ability to add boxes of different blog updates on your home page iGoogle. Windows live mail also has a feed reader.
The aim of a blog will depend on if it’s a personal one, or if it’s a corporate one. A blog for a company could help encourage readers to become customers. Discussing your products or services on the blog is another form of advertising. As well as Pippas web blog were you can find out more about the tax refund that would cost you money, I also try and update a more personal blog, looking at my family life.
What is Microblogging?
Microblogging is part of the social networking culture currently leading the way on the web. Sites like facebook and twitter ask their users to write short statements about what they’re doing, thinking about, or reading. In effect a short blog shared with friends or followers. Facebook gives you an almost unlimited space to type, but Twitter the status is limited to 140 characters.
In my personal experience facebook is more for finding people you already know and leaving messages for them, twitter is more about finding people who you may or may not know in the real world but that you share an interest with. For example people who write about the type of work you do, or others Mums.

We are delighted with the website that Pippa has designed or use. Its an easy to use, informative and eye catching website.

Sue AingeBright Eyes Pet Sitting