Have you been following stories about Cheryl Cole being sacked from the US X factor. Well to be honest I don’t know all the ins and outs but having read some of the articles on themirror.co.uk and there are several reasons being bandied around as to why she was sacked,
1) The Americans couldn’t understand her accent – (how ridiculous, the range of accents in America, and they can’t cope with her Geordie accent)
2) She wasn’t pushing herself forward enough, letting the other judges dominate the discussion.
Whatever happens I’m sure Cheryl will bounce back, and go on to many more exciting new projects.
So why am I writing about this? How does it relate to you?, your business? and more importantly your website?.
Firstly the WHY?
I’m trying to be topical. Relating things you do to recent events can help to drive traffic to your blog / site / business. You can be inspired from pretty much anywhere but some good sources check out Twitter trends see what people are searching for the most on there, news sites, as well as other blog posts might spark an idea.
So how does this relate?
Does your business / site / blog have the X-factor do you stand out from the crowd? Do you make a noise or let everyone else talk over you.
Don’t let your accent or the way you write, put people off. Although we’re working online, we still have an accent, not an audible one, but our writing style.
When you write you might want to avoid using local words like Scran=food, dual-track = dual carriageway. Keep your writing clear and simple, look at your target audience and write for them. If your target is officer worker in the city, talking about the sheep being dipped on the farms will mean very little to them . However if you are writing for a local community, then use some local language, will give your writing some character, just be aware that not everyone may understand or appreciate it.
Don’t sit back in the shadows, voice your opinion.
You are (or should be) an expert in your field, you have your OWN personal experience on which to draw. When you network either in person or online, or write for a site or blog, don’t be afraid to say your piece. You opinion is just as valuable as anyone else’s. Join forums in your niche area and offer help with issues or your opinion. Join in discussions, listen to others ideas you might just learn something but they can also learn form you. You’ll get a lot more out of these activities if you participate than if you’re a lurker.
By participating on forums blogs etc. you can get links to your site or blog, always useful to the search engines, but by drawing attention to yourself people will be interested in finding out more (so make sure your profile and signatures includes web addresses where possible).
So it’s decision time, do you have the X-factor, or should you be sacked? Are you after the limelight or happy to let others take the glory while you lurk.
Go tell someone new about your business. But don’t forget to leave a comment on here and tell us how it went.
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