Search Engine Optimisation
SEO vs SEO lite.
There are a number of companies out there who offer full SEO services. This service can run into hundreds of pounds per month. Which at first sounds a lot, but the biggest part of SEO is also the most time consuming, link building. Google likes sites with links to it from other sites. Link building is finding the right sort of sites that will benefit your site if they link to it. This when done right takes up a lot of time. As much as I'd love to be able to offer the full SEO service and charge the fee that goes with it, as Pippas Web is a one woman show, I know I couldn't commit the time to any more than one site, to do full SEO on-going analysis, as I'd have no time left for web-designing. That is why I offer the lite version.
Depending on how you want to proceed after the site design has been completed, I can either help you to set up your own Google analytical account to help you track your customers, what they're looking at on your site and how they're finding your site. Or alternatively, I can produce a report for you, once a month from this data, which can be altered depending on your requirements. As part of this report I will make suggestions to improve or advertise your site. These suggestions, you can either ignore, chose to act upon yourself or instruct me to. (see the prices page for the cost of the monthly report and additional work). A sample of the report will appear here shortly.
SEO - Pippas Web Style.
There are millions of sites on the Internet, on pretty much every topic under the sun. So how do people find your site? Search engines like Google and Bing are directories of lots of sites, They use little robot files which search out web-pages and using complex algorithms decide how your site relates to keywords. So when someone types in the topic they would like to know about in the search engine, it then tries to bring back the sites most relevant to the search
Someone carrying out a search (your potential client) will normally only look on the first couple of pages of results, of which there are usually many.
SEO. or Search Engine Optimisation is a selection of techniques, which can be applied to a website to increase the chances of your site being found in those top pages.
No company can guarantee that they can get you the no.1 slot. During the design process of your site, I will ensure I include some important things into your site, which will help your chances of getting better positioning.
Here is a screen print of
Google Analytical report, which I can either help you to set up on your
site or run a report for your specific requirements.
