Web Design & Local SEO for Small Businesses

Keywords

3 ways to pick your domain name.

How to pick your domain name
You’ve made that decision that your company wants a web site. So your next task is what to call it. It needs a domain name or url.
1) Use your company name. The simplest idea is to buy a domain name using your company name. This is great if you’re an existing established company. After all how will people know to look for your company, if they don’t already know it’s name? Of course that’s where SEO would come in, you’d arrange your site so it could be found using the keywords

 

2)What do you do? Describe a service that your site offers, using a keyword you would expect people to use to find you in Google for example. Window cleaning and select a domain name using the term somewhere within. This will give a bit of extra juice for search engine ranking for that term.
3)Place names, if you serve a specific area, a town, city, county, then it may be in your interest to chose a domain name with it in the name.
Of course, you’re not just limited to one domain name either. If you are entering into a field with a lot of competition you may want to approach it from several different ways.
You could buy as many domains as you need on for services, one for name, one for location and then use a domain re-direction point them to your site. However think about this before you do it, the more you buy the more links you’ll need to build for each name. Also do you want to be in competition with yourself? If you do buy extra domain names, then you will need to create 301 redirection to direct them to you site so that only one version of your site is visible to search engines, or you’ll end up with duplicate content which is another SEO NO-No.
So if this has given you some inspiration then check your short list of suggestions on www.123-reg.co.uk/domain-names and make sure that no-one else has your combination.
In the next post I want to look at the domain name endings and does it make a difference.
So how did you select your domain name? Leave me a comment and share.
To see how Pippasweb could help your business, check us out.

Who is your site for?

When designing your website (whether you are doing it yourself or getting someone else to do it for you), it is important to consider who your site is for and what is it’s purpose.

I’m guessing the answer will be your site is to attract customers, but who are your customers, and what do they want.

For example are you selling to business to business, providing information that organisations, councils etc might want to read, or directly to the client. The style of the site could possibly reflect the content, for example if you’re providing something to help people relax, for example hypnotherapy etc then a calming style to your site. Sites do look good when kept simple and spacious, however you still need to ensure that all the relevant content is present. Google relies on content to help it decide your keywords and when to return your site in the results. Therefore the more information you put onto your site, will only help.
The balance you need to find is keeping the content user-friendly for the people reading your site and using the relevant keywords in the relevant places for search engines to find you too. Remember your site may look aesthetically pleasing but unless you have the information your users are looking for, or using keywords for search engines then it’s unlikely to be found by your potential buyers, site users.

To see how Pippasweb could help your business, check us out.

What is Keyword Stuffing?

OK so in previous posts and messages I’ve talked about keywords being a good thing for your page. But if you take this to far you might be penalised for keyword stuffing.

So What is Keyword Stuffing?

Here’s what Google has to say on keyword Stuffing.

Keyword stuffing” refers to the practice of loading a webpage with keywords in an attempt to manipulate a site’s ranking in Google’s search results.

So it’s literally using a keyword or group of keywords too much on each page, either within the text or hidden.

Over-using keywords within the text is likely to make your content unreadable for your reader / potential customers, as well as get your site penalised. So a good rule of thumb is to write your content for your reader, use your keywords if they are relevant to the rest of the page.

Another way people stuff the pages with keywords, is hidden text. Text is written onto the page in the same colour as the background, making it hidden from your reader, but still visible to search engines. For example you could add whole paragraphs of listed words, using competitors names, branding etc. In fact in the early days this happened a lot, and lots the of the sites that led the results because of this some were advert heavy sites pushing their sales at you, some site even had harmful software attached. Now search engines can identify this using their algorithms are set so that this practice will likely lead to your site being penalised. This could be just a drop down the results or more likely your page being removed from its index. So it’s not worth the risk?

Check your own sites keyword density, or frequency either using one of the many free tools on the web or on Pippas web. Bearing in mind that the recommended keyword density is from 3 to 7%, how keyword thick are your webpages?

What are Keywords?

Everyone is going on about keywords?

You can’t carry out any kinds of SEO (Search engine optimisation) on your site without looking at keywords. But what are keywords?
Essentially keywords are the words that people will enter into search engines to find your website.

For example if your site sells double glazing, then the kinds on words you use would be double glazing, windows, replacement windows, conservatories.
Your job is to tell the search engine what words you want to be found under. The search engine will then decide how relevant the site is to those keywords you’ve selected and then how popular your site and page is (the number of links to the site) and then it applies it algorithms to determine where to position your age in the results.

How do I choose my keyword?

Ok as it’s your site, and to set up your business and site I’m sure you looked at the competition, so I’m sure you’ve got some ideas about the words you want to use, but for interest, or to give you some new ideas why not try one of the many tools available on the Internet. One free tool is Googles Adwords tool (it’s meant to help people pick their keywords for their adwords campaigns but will at least give you some clue as to how popular certain terms are. Just enter your website and it’ll suggest some keywords (don’t list them all, they won’t all be useful). Think about the words you chose. If you clean carpets, you don’t necessarily want people looking for new carpet. You may also want to consider using long tail keywords rather than just short tail ones. A short tail keyword is the widest and most commonly used term for example carpet, a long tail keyword would be something like commercial carpet cleaning, residential carpet cleaning, pet friendly carpet cleaning etc.

So how can we tell the search engines where we want to be found?

A good place to start on your site, on each page is to use Meta tags. Each web page is normally constructed using html or another code. HTML has two sections (The head and the body of a document) in the head section of the code, goes the information that is not designed to be seen, information like the page title, description, the keywords, links to CSS documents etc. The body is the coding that tells browsers what to put on the web page and how it should look. So as long as you have access to change information in the head of your page you can set your own keywords.

The Title of the page I would normally add you company or site name as part of the title, for example “Pippas Web: basic SEO services for small businesses”. The title should be unique and relevant to what is on the page. Guess what everyone calls their first page, home! Try to think of something different.

The keywords are added using a Meta tag. They are added separated by a comma, and a space. For example web design, SEO, HTML, etc…. words can be listed individually or in groups for example Horror, cheap books, true stories, books Although be choosey, you should ideally have 4-5 main keywords per page (the rest can be variations of the wording in order to get the widest coverage) and no more that 20 in total per page. But remember you can and should have different words for each page so you can spread your keywords around.

The page description should also appear in Meta tag, it should give an explanation about what is on the page, ideally using some of the keywords already listed.

The contents of the body section or the writing on the site itself should include your chosen keywords; remember them in headings, when using Alt tags for images and in the text itself. However, don’t just cram them in for the sake of it, at the end of the day you can have the number one slot on Google, but if no-body can or wants to read your site what’s the point???

On their own these things will only help guide Google to when to list your site, the other aspects of SEO like link building help to determine where in the results your site should go.

Links building, bonus points.

Ok so your site is now focused on your keywords, you’re next job is to get links to it. Where possible use your chosen keywords as the anchor link, the text that the link is hidden behind like this SEO, it’s not always possible but if you are requesting links, or if you can choose, choose your wording wisely.

Your choice of keywords should not be set stone, you might want to tweak them, change them to reflect the current content of your page.

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