Web Design & Local SEO for Small Businesses

SEO

Use Your Titles To Draw a Crowd

Did you know your page has two titles and both are very important.

 

The Title of each page, everyone will see, it’s the header for each page, it’s good to use your keywords but also to keep it relevant to the page in question. For example on your home page don’t just write home, why not be more creative, welcome to (add your company name) or Describe your main service for example Bright Eyes Petsitting and dog walking.

But do you know the in the code behind your site you Also have a send page title and the one here although less noticeable when you’re on the page is actually quite important.The <title> tag in the code behind the scenes

The title of the page from in the code actually shows in the tab of the browser. But did you also know that it is a primary sorce that Google uses to decide what heading to give your result when it shows in a search.

The title in Shows as the header in Google

The idea is to write relevant keyword related titles that actually describe the content of the page. But also make them unique to each page ( but then if you’re making them relevant the would be any way won’t they??)

 

So how to do you create the best titles for the search results?

  • Don’t just keyword stuff. (put a long list of keywords without any relevance).
  • Don’t make the title too long most people think 65 charcters is long enough. Think of it like a newspaper headline, short and snappy.
  • Make it relevant to the pages content.
  • Make it Unique, hundreds of pages with the same Title, how’s Google supposed to know what you’re about?

For more infomation

read Better page titles in search results by Google

 

Don’t just keyword stuff. (put a long list of keywords without any relevance).
Don’t make the title too long most people think 65 charcters is long enough. Think of it like a newspaper headline, short and snappy.
Make it relevant to the pages content.
Make it Unique, hundreds of pages with the same Title, how’s Google supposed to know what you’re about?

For more infomation

Not sure where to start then contact me.

What Do I Do With My New Website?

What should I do with my new website?

What should I do with my new website?

You have a new site, it’s listed in Google but it’s not drawing in as much business as you’d hoped. Well this is where Search Engine Optimisation comes into play. When I designed / created your site, I tried to optimise your site as much as possible for your most relevant keywords, so Google and the other search engine know what your site is about. I also added a few links to your site enough to get you listed in Google, but to improve you place in the search results you need more links. Google sees a link to a site as a vote. However not all votes are equal.

Good Links / votes

One way (no reciprocal link back to them on your site)
Dofollow (if the link is set as a nofollow site then the link doesn’t allow the search engines to follow the link or share the page rank.
Page rank (google ranks pages 0-10) depending on the number links, hits and other things. This is only updated a few times a year, the higher the page rank of the page your link is on the more sway it has with Google

Google keeps it’s formula very secret so NO-ONE knows for certain how to get to the number 1# slot every time, however there are a lot of companies out there that will tell you they can.

There are white hat techniques and black hat techniques (frowned on upon by Google), each company will have different approach depending on what they have found that works and the resources that they can throw at it.

SEO is something that anyone can do, but does take a little time to read about and learn different skills. If you have time to do it yourself then great, but if you would like some help then allow me to offer my services.

Have You Got The X-Factor

Have you got the X-factor?

Have you been following stories about Cheryl Cole being sacked from the US X factor. Well to be honest I don’t know all the ins and outs but having read some of the articles on themirror.co.uk and there are several reasons being bandied around as to why she was sacked,

1) The Americans couldn’t understand her accent – (how ridiculous, the range of accents in America, and they can’t cope with her Geordie accent)

2) She wasn’t pushing herself forward enough, letting the other judges dominate the discussion.

Whatever happens I’m sure Cheryl will bounce back, and go on to many more exciting new projects.

So why am I writing about this? How does it relate to you?, your business? and more importantly your website?.

Firstly the WHY?

I’m trying to be topical. Relating things you do to recent events can help to drive traffic to your blog / site / business. You can be inspired from pretty much anywhere but some good sources check out Twitter trends see what people are searching for the most on there, news sites, as well as other blog posts might spark an idea.

So how does this relate?

Does your business / site / blog have the X-factor do you stand out from the crowd? Do you make a noise or let everyone else talk over you.

Don’t let your accent or the way you write, put people off. Although we’re working online, we still have an accent, not an audible one, but our writing style.

When you write you might want to avoid using local words like Scran=food, dual-track = dual carriageway. Keep your writing clear and simple, look at your target audience and write for them. If your target is officer worker in the city, talking about the sheep being dipped on the farms will mean very little to them . However if you are writing for a local community, then use some local language, will give your writing some character, just be aware that not everyone may understand or appreciate it.

Don’t sit back in the shadows, voice your opinion.

You are (or should be) an expert in your field, you have your OWN personal experience on which to draw. When you network either in person or online, or write for a site or blog, don’t be afraid to say your piece. You opinion is just as valuable as anyone else’s. Join forums in your niche area and offer help with issues or your opinion. Join in discussions, listen to others ideas you might just learn something but they can also learn form you. You’ll get a lot more out of these activities if you participate than if you’re a lurker.

By participating on forums blogs etc. you can get links to your site or blog, always useful to the search engines, but by drawing attention to yourself people will be interested in finding out more (so make sure your profile and signatures includes web addresses where possible).

Conclusion:

So it’s decision time, do you have the X-factor, or should you be sacked? Are you after the limelight or happy to let others take the glory while you lurk.

Go tell someone new about your business. But don’t forget to leave a comment on here and tell us how it went.

Pippas Web design websites for start up companies and small business, check us out.

Happy Customer – Pink Personal Training

Let me introduce you to Pink Personal training run by Yvonne Grayson.

Pink Personal Training operates around the Hampshire / Surrey borders. 1-2-1 personal training, pilates classes and a Fitness Boot Camp are all on offer to get the people of Headley, Grayshott, Bordon and beyond up and on their feet.
Pippas Web was brought in originally to get this new site onto Google.  Then together we have been making changes to the site and Pippas Web is now working on some SEO to help with its rankings.

This is what Yvonne has to say.

“Thank you so much Pippas Web – you saved my life! Pippas Web helped me with SEO – AND tweaked my website into something I can now be proud of.

Efficient, friendly, and sympathetic to untechnical sorts like me. An affordable service for small businesses just starting up.

Pippas Webb – Pink Personal Training will be back – so look forward to doing business again”.

 

 

Customer: Yvonne- Pink Personal Training.

Service: SEO and site review.

Site: http://www.pinkpersonaltraining.co.uk/

Pippas Web website design for start up companies and small business, check us out.

Who Are You Writing For?

As an avid fan if “The Apprentice” and watching the marketing tasks, where they have to work out their target audience. Is the product for the yummy mummy, or the business woman. But this still isn’t personal enough. The top marketing and advertising companies will create a full persona to describe who the are aiming their product and their campaign at.

Who you writing for?

 

For example a new range of babies bibs could be aimed at Phillipa Jaynes, she is a 24yr old, new Mum, living in London, she does yoga and baby yoga with baby Matt. They’d work out her daily routine, what she does, where she shops. Why ? So they know how to interact with her, how to get their products in front of her, but mostly so that the information about the product is promoted as a product that she will like.

What’s this got to do with me and my site?

Have you noticed how if you write a letter your writing style differs if you’re writing to someone you know, rather than some nameless, faceless person.

Whenever you write something, stop and think who are you writing it for. If it’s content for a site then, who do you want to be reading this, are you writing for the ‘head CEO of some company’ or are you writing for a ‘busy new Mum’.

When I write this blog, I write for my Mum. (ahhhh how sweet, I hear you sigh), well yes and no. So why my Mum? Simple she doesn’t know or understand jargon. If I don’t explain myself clearly she’ll only be on the phone or email saying I don’t understand this, so for the easier life, I focus on straight talking for everyone to understand.

By understanding who you are writing for you can:

  • Write using the appropriate level of terminology. For example, for beginners, if you use jargon you need to explain what it means. However if you’re writing about the design of a new car, or piece of machinery, you are likely to want to use jargon to demonstrate your knowledge.
  • Understand where to look for links : if your target person for the blog post or site is a yummy Mummy, into yoga, and babies, then this is where you need to start looking for links. Parenting sites, yoga sites, baby blogs, etc. These links will help direct your targeted traffic to you site or blog.

 

 

 

So who do you have in mind when you start writing? Why not share your thoughts on it.

From Spiderman to Spamming in One Blog

Spider-Man (Widescreen Special Edition)
Back in 2002 in the first Spiderman film there was this quote

“With great power comes great responsibility”

I’m learning it can be like this with blogs.  You spend time and great efforts trying to get people to notice them, wanting people to read what you’ve written, make comments, you decide if you want to make your site dofollow to reward your commenter’s and what happens you get spammed.

Recently one particular post has been targeted, on here and I don’t see why.  What’s the point ?

OK yes the obvious answer is you’re trying to get a link to your site.  But as Google pays more respect to links that are from sites on a related topic, this link won’t really help.
Spam filter will stop obvious spam messages before it goes live.  A lot of bloggers moderate their blog (including me)  I do like having comments and if you are adding a link to your site I will more than likely check it out.  So if I find the site is inappropriate or offensive it goes straight to be deleted.

So how do you know you’re being spammed?

“Anonymous” – Who is leaving the message?  –  OK not everyone who leaves an anonymous message will be a spammer but most will want to sign their work, so anyone who doesn’t I am automatically wary of and check their messages.

“Links within the comment field” – most people are content to have a a link with or alongside their name. and sometimes demonstrate the point they’re making in the comment it might be worth adding a link within the comment, but I’ve had several messages where the whole message is just keywords and links, no message, no thought (Straight to spam box).

“Messages in foreign languages” – again not all posters who do this are trying to spam but, seeing a message you can’t read, to me sets of warning bells.  I translate message using online translators, to check for in appropriate or offensive language (I don’t use it and I don’t think it’s necessary).

A link on a blogs comment, to me is a reward or a thank you for leaving a comment, so stop trying to cheat the system, if you anybody or anybody working on your behalf uses these spamming tactics, consider the harm it could end up doing to your site.  Or at least the wasted efforts of tracking down the blog and then having your spam comment go straight into the spam box and deleted.  Play the game and play fair, or I might just set Spiderman onto you.

 

Pippas Web design websites for start up companies and small business, check us out.

Don’t Sell Yourself Short – You ARE Clever.

Last night, I was making some changes to the Cricket Club website ready for the new season, when my husband turned and said what to him was a heartfelt comment,

 

“You are clever, aren’t you”

I took it almost as a throw away comment because to me, I don’t feel clever, I think what I do, everyone could do, so what make me special.

• I’ve taught myself HTML and CSS,
• I’m learning, developing and using SEO skills,
• I run my own business.

Yet I still don’t think of myself as clever????? Time for a change of mind set I think.

Then I got thinking about it and I realised that I and probably many others are just selling ourselves short. Our interests and skills are OURS, we learned them, we put the effort in, something’s are easier than others to learn or do. However something’s are harder for other people but they still do it.

As part of learning, developing and your SEO campaign you’ll be busy reading blogs, articles and websites from people in your area of expertise. This can have a two-fold effect

It can help you learn new things, give you new ideas,

or

it can make you think all these people know so much more than me.

Don’t let yourself worry about or get upset about the second one. Remember that chances are the person behind the blog your reading has been working in this area a lot longer than you. But behind the blog, the article is a real person, just like you.

For your own blog, it’s your personality as well as your knowledge that people are interested in, try to put something of you into everything you do, it’ll give you more personal satisfaction, and make it more interesting for you readers.

Value Your own judgement, Your knowledge. Use others as a source of knowledge, a source of authority for your link building, but Not Gods, they’re real people using their knowledge and experience to their advantage so go forth and do the same.

I’ve told you why I’m clever, so now it’s over to you.  Please leave a comment below to tell me and everyone else,  what you do that is clever too.

To see how Pippasweb could help your start up or small business, check us out.

How to Tell Google About Your New Site?

In order to get your site to appear in the main search engines you need to tell them that the site is out there.

You could use www.google.com/addurl/?continue=/addurl after all you enter your url / web address enter the “prove you’re real” code, job done.  But then all you can do is sit and wait.  In my experience this is the slowest way to get your site listed on Google.

So how should I add my site to Google?

The quickest and most efficient way I’ve found of getting a site listed in Google is to follow these steps.

1) Make sure it’s ready -is your site is finished or at least presentable, for people to see. Google may find you quickly, but may take a few weeks for the spiders that crawl websites to get back to check.  So by having all your info, your keywords, your descriptions, the site all set for visitors, it means that if the do take a little while to get back they already have the right information.  Nothing worse that seeing your new site on Google with glaring spelling mistake for all to see.

2) Add your sitemap – Create and add a sitemap to Google and Bing Webmaster tools, this means when the spiders arrive at your site they’ll be able to find their way round and hopefully explore as much of the site as is possible as quickly as possible.

3) Get Links – Google’s little spiders search back through all it’s known sites, the more often a site is updated the more often it’s likely to be crawled.  So good places to get some early links would be active  forums and blogs.  Also if you got a web designer to create your site, they might add a link to your site (especially if good if they have good pr (page rank) on the page you’re listed on.

3) Social Bookmarking – Submit to bookmarking sites like Digg, Delicious, etc. there are lots out there. Bookmarking sites are a way of saving links of sites, blogs etc of interest, and sharing them with others, it’s way of showing you liked something on the web and you can then share it with friends and followers.  The more votes a link has, the more popular it was.   But even if you just add it once for the purpose of getting Google listed it all helps, and ideally in time you’ll get more votes.

4) Social Networking – Adding links on sites like Twitter and Facebook, will hopefully help direct traffic, but they also help to get the search engines attention.  These links should not be your only links though as they don’t appear to give much juice.

The bonus of getting listed using links rather than submitting it directly, is the links will also count in your SEO efforts for to get a better ranking.  Using the right combination you could get listed in just days, rather than weeks, be aware though that although you’re indexed on the search engine it will take time for your rank to emerge and settle, so keep going with the link building and reap the rewards when it does.

Do you use any other methods? want to share?

To see how Pippasweb could help your start up or small business, check us out.

3 ways to pick your domain name.

How to pick your domain name
You’ve made that decision that your company wants a web site. So your next task is what to call it. It needs a domain name or url.
1) Use your company name. The simplest idea is to buy a domain name using your company name. This is great if you’re an existing established company. After all how will people know to look for your company, if they don’t already know it’s name? Of course that’s where SEO would come in, you’d arrange your site so it could be found using the keywords

 

2)What do you do? Describe a service that your site offers, using a keyword you would expect people to use to find you in Google for example. Window cleaning and select a domain name using the term somewhere within. This will give a bit of extra juice for search engine ranking for that term.
3)Place names, if you serve a specific area, a town, city, county, then it may be in your interest to chose a domain name with it in the name.
Of course, you’re not just limited to one domain name either. If you are entering into a field with a lot of competition you may want to approach it from several different ways.
You could buy as many domains as you need on for services, one for name, one for location and then use a domain re-direction point them to your site. However think about this before you do it, the more you buy the more links you’ll need to build for each name. Also do you want to be in competition with yourself? If you do buy extra domain names, then you will need to create 301 redirection to direct them to you site so that only one version of your site is visible to search engines, or you’ll end up with duplicate content which is another SEO NO-No.
So if this has given you some inspiration then check your short list of suggestions on www.123-reg.co.uk/domain-names and make sure that no-one else has your combination.
In the next post I want to look at the domain name endings and does it make a difference.
So how did you select your domain name? Leave me a comment and share.
To see how Pippasweb could help your business, check us out.

5 thing to consider when naming your new business

It’s January a New Year, New Year, maybe a New company?
So you’ve decided to launch a new company. A company name is likely to be the first thing a potential clients knows about you and what you offer, so picking just the right name is important, here are a few things to consider when choosing the name.

1) Make it memorable, you want you potential clients to remember your business name, for example the name Cuts for a hairdresser is pretty common but it”s you’d remember it quickly. However be careful with unusual or difficult spelling. If the client goes to find you in the phone book, or even Google your name, would they be able to still find you or would the spelling of your company make you too difficult to find.

2) A positive response when a client reads / hears the name of your company they’ll automatically try visualize something about the company, a company name that allows this for example pampered pets, would be more memorable than for example shizam. You need to find a name that gives the potential client a positive impression or feeling rather than a negative one. For example cosy toes gives a more positive impression than cold feet.

chose a name the conjures up a positive impression of your business
Make your business name something visual and positive.

3) Future Expansion, if you make earrings and call your self Red earrings, what happens in the future if you want to expand to other items of jewelry.

4) Domain name, Do a search on Google, check for other companies with the same or similar name? From an SEO point of view consider using a keyword that you will want your company to be found using Google, for example if you’re going to sell books, then you’ll want it somewhere in the company and domain name. Check if the domain name you would want is still available.

5) Sound it out and write it down some times when words are said or written down next to each other they create new words or sounds that will for Example Low hypnotherapy when written as a domain name lowhypnotherapy with the new word of why?

Ask the opinion of friends, and family. At the end of the day go with your gut feeling, if you like / don’t like it see where it takes you.

So what was your thinking when you chose the name of your business, why not leave me a comment and share? All the best with your new venture.

To see how Pippasweb could help your business, check us out.

Testimonials

Thank you so much Pippas Web – you saved my life! Pippas Web helped me with SEO – AND tweaked my website into something I can now be proud of.

Yvonne Grayson Pink Personal Training