Web Design & Local SEO for Small Businesses

Google

How to Tell Google About Your New Site?

In order to get your site to appear in the main search engines you need to tell them that the site is out there.

You could use www.google.com/addurl/?continue=/addurl after all you enter your url / web address enter the “prove you’re real” code, job done.  But then all you can do is sit and wait.  In my experience this is the slowest way to get your site listed on Google.

So how should I add my site to Google?

The quickest and most efficient way I’ve found of getting a site listed in Google is to follow these steps.

1) Make sure it’s ready -is your site is finished or at least presentable, for people to see. Google may find you quickly, but may take a few weeks for the spiders that crawl websites to get back to check.  So by having all your info, your keywords, your descriptions, the site all set for visitors, it means that if the do take a little while to get back they already have the right information.  Nothing worse that seeing your new site on Google with glaring spelling mistake for all to see.

2) Add your sitemap – Create and add a sitemap to Google and Bing Webmaster tools, this means when the spiders arrive at your site they’ll be able to find their way round and hopefully explore as much of the site as is possible as quickly as possible.

3) Get Links – Google’s little spiders search back through all it’s known sites, the more often a site is updated the more often it’s likely to be crawled.  So good places to get some early links would be active  forums and blogs.  Also if you got a web designer to create your site, they might add a link to your site (especially if good if they have good pr (page rank) on the page you’re listed on.

3) Social Bookmarking – Submit to bookmarking sites like Digg, Delicious, etc. there are lots out there. Bookmarking sites are a way of saving links of sites, blogs etc of interest, and sharing them with others, it’s way of showing you liked something on the web and you can then share it with friends and followers.  The more votes a link has, the more popular it was.   But even if you just add it once for the purpose of getting Google listed it all helps, and ideally in time you’ll get more votes.

4) Social Networking – Adding links on sites like Twitter and Facebook, will hopefully help direct traffic, but they also help to get the search engines attention.  These links should not be your only links though as they don’t appear to give much juice.

The bonus of getting listed using links rather than submitting it directly, is the links will also count in your SEO efforts for to get a better ranking.  Using the right combination you could get listed in just days, rather than weeks, be aware though that although you’re indexed on the search engine it will take time for your rank to emerge and settle, so keep going with the link building and reap the rewards when it does.

Do you use any other methods? want to share?

To see how Pippasweb could help your start up or small business, check us out.

Google PR Dead or Not?

Last month I touched on something that was increasingly bothering me.  Why hadn’t Google updated the pr of the page that we see using our tools?

 

 

I’ve tried to bring it up several time in response to blog posts I’ve read but never really got a answer that worked for me.

This morning I found this post about Googles official standing on this issue.
The post was based on a discussion on the Google forums about the pr issue.  In amongst all the usual speculation a google employee John Mu piped up.  He confirmed

“The PageRank which we use internally is continuously updated, so even if you’re not seeing a PageRank in your Toolbar, rest assured that we’ll be treating your site accordingly regardless, and will crawl, index and rank your websites appropriately. “

and for those us wanting to see the updates reflected on the toolbar he had this to say.

“We do update the Toolbar PageRank regularly, even if that’s not as regularly as some of you wish. I agree that it would be nice to have it updated more frequently. Given the time since the last update, I imagine you’ll start seeing another one in the near future.”

 

So it would appear that PR is alive and well, and living with Google and at some point (hopefully) soon we’ll start receiving updates again onto tools like this one.

To see how Pippasweb could help your business, check us out.

Link building and Page Rank

When creating links to your sites, it’s generally accepted that you want to be looking for site relevance and the higher the pages Google page rank the more influence it has.

However Google must be working on a new plan, and it’s still anyones guess what it’ll involve.

Normally Google update sites page ranks approx every 3-4 months, but this year there’s not been an update since April 2010. So SEO experts and users are going to have to re-think their approach. At the end of a the day a link is a link. Some have more sway than others, but I find a balance of links works better than all perfect, do follow, high ranking.
links.

So for now just build your links and watch this space.

To see how Pippasweb could help your business, check us out.

Goodbye to the Google’s Local business center hello "Google Places"

Political correctness gone awray seems to be hitting our favourite sites at the moment. Today Google has changed the name of the section formaly known as “Local business Center”, has changed to “Google Places“. The press release claims it is to “better connect Place Pages – the way that businesses are being found today – with the tool that enables business owners to manage their presence on Google”.

So far other than the name change, there don’t appear to much change for UK users.

The new features to accompany this name change are:

There are some additional things being announced with the name change:
Service areas :previously available allowing users to set up areas that they cover, serve or deliver to.
Enhanced listings ($25 per month) renamed “Tags.” Adding to its initial markets, Houston and San Jose (CA), Google is adding Chicago, San Diego, Seattle, Boulder and San Francisco.
Business photos: free interior photography of the business.
Customized QR codes that are unique to an individual business and “can be placed on business cards or other marketing materials, and customers can scan them with certain smartphones to be taken directly to the mobile version of the Place Page for that business.”
and later in phase 2
Favorite Places
All these available to US markets only at the current time.

Of course this is hot on the tails of Facebooks changing their “Fan pages” yesterday, previously you could become a fan of companies with their own “fanpages” however Facebook in their infinite wisdom decided that rather than become “A Fan” people would rather “like” the site.

“Like” sounds a bit lame to me. Although what could it be replaced with, Twitter has “follower”. So what would you call someone who signs up to your companies page? Stalkers, groupies, readers ???? Suggestions via comments box please.

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